Keen readers will have noticed a different log-line on this morning’s Black Adam review; Warner Brothers UK not only provided access to The Rock’s new DC superhero movie, but also made it possible for it to be seen to the very best advantage; not only on an IMAX screen, but on a laser IMAX screen, a state-of-the-art cinematic experience launching in Scotland at Cineworld’s Silverburn complex.
How big a screen does it take to platform a big boy like The Rock? Pretty massive, as it turns out; this replaces the previous Superscreen, and looks large enough to make you wonder how they got this huge screen into the cinema. This is a big auditorium, with nearly 500 seats per show, and the picture looks mint by any standards. You only get one shot at seeing your next favourite film, and there’s every chance you’ll get an ideal viewing with 4K laser projection, industry-leading contrast (five times the norm), 100% more brightness than average, and IMAX 12-channel sound, and you’ve got an ideal viewing experience.
With Black Panther: Wakanda Forever and Avatar 2; The Way of Water both due out later this year, it’s a welcome sight to have Cineworld investing in the latest technology; for cinema audiences to recover, it’s going to take some persuasion to get audiences back in that have lost the regular cinema-going habit. The right content in the right cinema should be key to reviving our love of movies; this blog is grateful to Warner Bros UK and Cineworld for providing this top-notch viewing experience, and here’s to the next one! Link below.